還在抱怨做亞馬遜難賺錢？他們已在逆境中找到新突破口

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還在抱怨做亞(ya) 馬遜難賺錢？他們(men) 已在逆境中找到新突破口

船長BI 2020-04-23 2256 0 0

船長看到賣家說的最多的一個關鍵詞就是“難”！無論是新手賣家還是出海多年的老賣家，在這樣一個“特殊”時期，都會遇到各種困難。"],[20,"n","24:"psoj""],[20,"n","24:"ybhr""],[20,{"gallery":"https:="" uploader.shimo.im="" f="" yt6yj8sgwnisxjw4.jpg!thumbnail"},"29:0|30:0|3:"787"|4:"auto"|crop:""|frame:"none"|ori-height:"131"|ori-width:"787""],[20,{"gallery":"https:="" gzglwaft91wsi7tc.jpg!thumbnail"},"29:0|30:0|3:"789"|4:"auto"|crop:""|frame:"none"|ori-height:"111"|ori-width:"789""],[20,"n","24:"d1co""],[20,"（圖源賣家論壇）"],[20,"n","24:"6w7g""],[20,"n","24:"why0""],[20,"2020年開頭難已是定局，有人已萬念俱灰，被迫關店，退出跨境圈；有人抱怨做亞馬遜難賺錢，玩笑道打算回家種田；也有人咬牙堅持，尋找新的突破口、拓展新的渠道、研究新的運營模式……"],[20,"n","24:"ivhf""],[20,"n","24:"4wwk""],[20,"這其中，有不少賣家已在逆境中抓住了新的機遇，業務開始複蘇。大賣，我們暫且不談。現階段，身處困境的中小賣家居多。對於這些賣家而言，如何尋求破局的方法非常重要。接下來，船長將從選品、庫存管理、運營分析、財務管理及利潤計算等維度和大家做個分享交流。"],[20,"n","24:"mhyf""],[20,{"gallery":"https:="" mor78tgwmjjldhfj.png!thumbnail"},"29:0|30:0|3:"979"|4:"auto"|crop:""|frame:"none"|ori-height:"272"|ori-width:"979""],[20,"n","24:"knjq""],[20,"1、選品方麵","8:1"],[20,"n","24:"lu3u""],[20,"n","24:"0qnx""],[20,"醫療、防疫產品門檻比較高，疫情期間，亞馬遜對這類產品出台了新的政策限製。船長不建議賣家們盲目跟風銷售。除了這類產品外，選品的關鍵點是挖掘那些潛藏在防疫產品周邊，蘊含著高需求的產品。"],[20,"n","24:"kyq4""],[20,"n","24:"eysw""],[20,"可以從亞馬遜關鍵詞搜索排名，以及一些銷量增長比較快的品類中找到選品參考的方向。上周，船長曾分析了知名機構調研的亞馬遜熱搜產品以及美國熱銷和下跌品類top100的數據，有興趣的賣家可以回顧了解一下，並結合船長bi選品功能進行分析，獲取選品建議。"],[20,"n","24:"e8hb""],[20,"n","24:"87rl""],[20,"文章回顧：","8:1"],[20,"3月排名！亞馬遜搜索關鍵詞，美國爆賣和下跌品類top100"],[20,"n","24:"a0kf""],[20,"n","24:"2hdy""],[20,"2、庫存管理方麵t","8:1"],[20,"n","24:"u1uq""],[20,"n","24:"n62o""],[20,"現在，美國和歐洲站點已經陸續開始恢複賣家非必需品入庫了，不過，創建補貨數量上有一定的限製，建議賣家們可以通過船長bi「fba庫存管理」功能先評估好現有的庫存，在「庫存列表」設置自己需備貨的天數和到貨的天數，獲取智能補貨數據建議，再根據實際銷售情況作出補貨調整。"],[20,"n","24:"pf5u""],[20,"n","24:"6qv2""],[20,{"gallery":"https:="" 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這段時間，隨著海外疫情的蔓延加劇，跨境賣家正麵臨(lin) 著前所未有的考驗。截止發文前，受疫情影響最嚴(yan) 重的美國，累計確診病例已超過84萬(wan) ！很多賣家無奈調侃，仿佛自己每一天都在見證曆史。

近日來，船長看到賣家說的最多的一個(ge) 關(guan) 鍵詞就是“難”！無論是新手賣家還是出海多年的老賣家，在這樣一個(ge) “特殊”時期，都會(hui) 遇到各種困難。

（圖源賣家論壇）

2020年開頭難已是定局，有人已萬(wan) 念俱灰，被迫關(guan) 店，退出跨境圈；有人抱怨做亞(ya) 馬遜難賺錢，玩笑道打算回家種田；也有人咬牙堅持，尋找新的突破口、拓展新的渠道、研究新的運營模式……

這其中，有不少賣家已在逆境中抓住了新的機遇，業(ye) 務開始複蘇。大賣，我們(men) 暫且不談。現階段，身處困境的中小賣家居多。對於(yu) 這些賣家而言，如何尋求破局的方法非常重要。接下來，船長將從(cong) 選品、庫存管理、運營分析、財務管理及利潤計算等維度和大家做個(ge) 分享交流。

1、選品方麵

醫療、防疫產(chan) 品門檻比較高，疫情期間，亞(ya) 馬遜對這類產(chan) 品出台了新的政策限製。船長不建議賣家們(men) 盲目跟風銷售。除了這類產(chan) 品外，選品的關(guan) 鍵點是挖掘那些潛藏在防疫產(chan) 品周邊，蘊含著高需求的產(chan) 品。

可以從(cong) 亞(ya) 馬遜關(guan) 鍵詞搜索排名，以及一些銷量增長比較快的品類中找到選品參考的方向。上周，船長曾分析了知名機構調研的亞(ya) 馬遜熱搜產(chan) 品以及美國熱銷和下跌品類top100的數據，有興(xing) 趣的賣家可以回顧了解一下，並結合船長BI選品功能進行分析，獲取選品建議。

文章回顧：3月排名！亞(ya) 馬遜搜索關(guan) 鍵詞，美國爆賣和下跌品類Top100

2、庫存管理方麵

現在，美國和歐洲站點已經陸續開始恢複賣家非必需品入庫了，不過，創建補貨數量上有一定的限製，建議賣家們(men) 可以通過船長BI「FBA庫存管理」功能先評估好現有的庫存，在「庫存列表」設置自己需備貨的天數和到貨的天數，獲取智能補貨數據建議，再根據實際銷售情況作出補貨調整。